Peloton Inc is a company that provides interactive fitness products in North America and internationally. They offer connected fitness products with a touchscreen that streams live and on-demand classes under the Peloton Bike, Peloton Bike+, Peloton Tread, and Peloton Tread+ names. The company also provides connected fitness subscriptions for various household users and access to various live and on-demand classes, as well as Peloton Digital app for connected fitness subscribers to provide access to its classes. Peloton markets and sells its interactive fitness products directly through its retail showrooms and at onepeloton.com. The company was founded in 2012 and is headquartered in New York, New York. Peloton's strategy is focused on becoming a subscription business that uses fitness equipment to lure customers to its platform.