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Public Companies Offering Shareholder Rewards and Perks in 2022

Published On
March 31, 2022
Written by
James LePage
Read time
4 mins
James LePage
Co-Founder and Director of Operations of Perk

If you're a casual investor or someone who is looking to make a significant income from investing in the stock market, you've probably spent a lot of time researching every company that you invest in.

While investment potential is the most important thing about investing in the stock market, it can be fun to have a look at the perks that some companies offer to their shareholders.

While no one should choose to invest in a company based solely on the perks, if you're already interested in investing often the perks can be part of the decision process.  In some limited cases, the perks offered to shareholders can save an individual investor thousands of dollars on a purchase.

This is a partial list of some of the perks being offered to the shareholders of these companies.  Keep in mind that terms of shareholder perks are always subject to change, so it's a good idea to make sure that an offer is still valid before making a stock purchase decision.

Geico (BRK)

If you are a stockholder in Berkshire Hathaway, it is possible to qualify for an 8% discount on Geico insurance.  Finding the discount can be a bit tricky; you'll need to register on the Geico website under organizations/Berkshire Hathaway.   Buying the stock just for the discount might make sense if your insurance bill is high, but Geico is a solid company with high market share and potential for profit. It's a solid earner and can be a good addition to any portfolio.

Royal Caribbean Cruises

Royal Caribbean also requires shareholders seeking to cash in on this perk to hold 100 shares of the company, but the discount is a little different.  At the current time, RCC stockholders can get 

  • a $250 Onboard Credit per stateroom on sailings of 14 or more nights
  • a $100 Onboard Credit per stateroom on sailings of 6 to 13 nights
  • a $50 Onboard Credit per stateroom on sailings of 5 nights or less

The discounts are valid on all Royal Carribean and Celebrity cruises, with the exception of tours to the Galapagos Islands.  Shareholders have to fill out a request form and submit it along with proof of ownership of the shares (typically a brokerage statement will do).  The credit can be used by anyone on board, but the shareholder has to physically be on the cruise in order to receive the credit.

Ford

The Shareholder X-Plan Program allows shareholders who have owned 100 shares of Ford stock for at least six months to qualify for the employee discount on any Ford vehicle at a dealership.  The benefit has proved to be exceedingly popular, but keep in mind that you will have to show proof of ownership for the shares.

The six month ownership period was put into place after many investors would purchase 100 shares for a few days while they bought a car, then sell the shares almost immediately afterwards.  Often, the discount was significant as to offset any losses that might have been encountered from selling the shares.  In truth, Ford tends to be a fairly stable stock, so many shareholders simply waited until they could turn a slight profit and then dump the shares.  The 6 month required ownership period means that anyone who wants to take advantage of this discount will need to plan to hold the shares in their portfolio for a while.  As with many large cap stocks, there is not a big potential for huge gains, but the stock can be a steady earner.

Aflac

Aflac doesn't give a physical benefit  to its shareholders, but their time-phased voting is worth mentioning.  Shareholders who have owned shares for less than four years get to have one vote per share. After the four year waiting period, however, shareholders get ten votes per share.  While this can seem like a great benefit for shareholders who have owned a part of the company for several years, new investors should be aware that their shares don't have the same voting power as other shareholders.

AMC

Shareholders at AMC are placed in a special program that will periodically send out discounts and coupons for items such as free popcorn.  The offers do not come regularly, however, and investors do have to register online.  To be honest, this perk seems more like a promotion for the company, which has been in jeopardy since the start of Covid.  The perks seem to be designed to encourage movie attendance, which has seriously lagged in recent years.  Be careful with this stock in your portfolio; it is not the solid earner it once was.

Norwegian Cruises

Shareholders who own 100 shares or more of Norwegian stock can take advantage of onboard credits.  Currently, the benefits are:

  • Sailings of 15 days or more: $250 onboard credit per stateroom
  • Sailings of seven to 14 days: $100 onboard credit per stateroom
  • Sailings of six days or less: $50 onboard credit per stateroom

Shareholders have to fill out a form in order to register, and show proof of ownership of the stock.

3M

The company frequently gives away gift boxes that are full of 3M products, including office supplies and bandages.  Depending on the year, the boxes may require the shareholders to pay shipping and handling, and/or a small fee.  Recipients of the boxes say that the cost is well worth it.

Kimberly-Clark

Kimberly-Clark also offers gift boxes to their shareholders.  Shipping is usually around $26, and sign-up starts on September 1st of each year.  At the present time, it's only necessary to own a single share of Kimberly-Clark stock to qualify for a box.  Boxes typically contain a wide array of products including tissues, toilet paper, and paper towels.

Willamette Valley Vineyards

The vineyard offers a wide array of benefits for their preferred stock holders who hold at least 100 shares, including:

  • a 25% discount off wine bottle purchases
  • complimentary VIP winery tours
  • priority to purchase limited-production wines, new releases and wines with personalized labels
  • discounted admissions to special events
  • invitations to Owner-exclusive events
  • complimentary wine tasting at any of the winery's locations 

Aterian

Aterian recently launched their program for common stock shareholder with at least 100 shares. New perks are announced and offered on a weekly basis, and since the company owns hundreds of brands that offer thousands of products, there is a strong likelihood you'll eventually find something you can use.  The majority of Aterian brands are in appliances and home goods.

SAS Airlines

Shareholders with 4,000 OTC or ADR shares and who live in Denmark, Norway, or Sweden can qualify for heavily discounted tickets on selected flights throughout the year.  Shareholders who own over 100,000 shares can qualify for the EuroBonus Gold program, and shareholders who own over 1,000,000 shares will qualify for the EuroBonus Diamond program.

Berkshire Hathaway

The annual meeting for this company is full of entertainment such as steak dinners and 5K races, and an auditorium hall that is full of company products being offered at steep discounts.  While you will have to make the trip to Omaha to take advantage of the discounts, many shareholders describe the atmosphere as more of a party than a stockholder meeting, and many people buy shares just to get the opportunity to attend.

iRobot

The technology company best known for it's robot vacuum cleaners offers discounts to shareholders who are thinking about purchasing a new Roomba, and in the past has handed out gift boxes to shareholders that were able to prove they had recently purchased a Roomba or other company product.

Smile DirectClub

This relatively new business offers do-it-yourself braces and retainers.  Rather than involve a dentist, the company ships clear trays to your home after getting you to send in a mold of your teeth.  Right now, shareholders qualify for three retainers for the price of two, or a $200 discount on teeth straightening kits.  Investors must own at least 250 shares for no less than two months, however, so really consider how much exposure to this company your portfolio should have before biting off.

Wolverine Worldwide

The shoe manufacturer owns over a dozen brands including Keds and Stride Rite, and shareholders who own just a single share can qualify for a 30% discount on everything the company sells.  With a stock price that hovers around $25 a share, it's worth the investment if you just need one or two pairs of shoes.

Vital Farms

This eggs and butter company offers a baseball hat to any shareholder with at least one share who registers for their shareholder programs.  The company will also send out discounts and other promotional items to shareholders who register for their mailing list.

Vista Outdoor

Shareholders who own 10 or more shares qualify for a 40% discount on all full-price merchandise.  Brands include Federal, Remington, CCI and Speer.  Ammunition is not included, but if you love hunting, this discount is probably worth the investment.

Disney

Long gone are the days when Disney would offer its shareholders discounts on admissions and hotels, but they do offer shareholders collectible stock certificates.  The certificates are works of art; very suitable for framing or for giving as a gift to the Disney fanatic in your life. You only have to own a single share in order to get one, but you will have to pay shipping and handling for the certificate.

Foreign Companies Offer Shareholder Benefits

Many foreign companies (if you are a US-based investor) also offer shareholder rewards, though residency and direct ownership requirements typically exist.

Intercontinental Hotels

The hotel chain offers a range of discounts across their hotel chains.  Typical discounts are 15% on regular hotel room bookings; travel packages and deals with other travel providers are not included.

Irish Continental Group

This travel company owns a number of transportation chains throughout Great Britain.  Shareholders with at least 1,000 shares can qualify for up to a 20% discount on some ferries and passenger cars.

Accor

Accor is a hotel management company with more than 5,000 different hotels across 110 countries. Currently, it is offering shareholders a loyalty card.  The card offers benefits such as hotel tours and periodic discounts. Those who own at least 50 bearer shares and one registered share are eligible for this benefit.  Because the holdings are generally in luxury properties, consider if you will really use this benefit before purchasing stock.

Bloomsbury Publishing

The British book publishers behind the Harry Potter series offer shareholders a 35% discount on all of their titles.  The discount is good on anything from their website, and you only have to own a single share of stock to qualify.

Lindt

The Switzerland-based company passes out free chocolate to everyone with at least one voting share in the company.  Unfortunately, the chocolate is only handed out at their annual meeting (based in Switzerland), and the company won't mail the gift boxes.  Also, a single voting share of Lindt tends to hover around $110,000 so you might just do better to buy yourself a snack at your local grocery store.

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