Southwest Airlines is an airline based in the United States and the world's largest low-cost carrier. The company operates at 121 airports and offers its one-of-a-kind value and hospitality. Southwest Airlines' business strategy is based on a low-cost strategy to remain competitive in the airline industry. The company's Contract of Carriage outlines the terms and conditions of travel with Southwest Airlines. According to Gallup, love is essential to Southwest Airlines' organizational culture, and it is the grander purpose that drives great leadership.